Securing funding for community programs has never been more competitive, and the Under Armour Grant Application stands out as one of the most impactful opportunities for nonprofits, schools, and community organizations focused on sports, health, and youth empowerment.
With youth sports participation rates still recovering after the COVID-19 pandemic, and financial barriers keeping many underserved children on the sidelines, Under Armour has expanded its philanthropic footprint in 2024–2025 to make sure no community is left behind.
According to the Aspen Institute’s Project Play report (2024), nearly 30% of U.S. families cited cost as the biggest barrier to youth sports participation. That’s exactly where grants like Under Armour’s come in.
They provide critical funding, equipment, and resources so kids can access safe, inclusive sports programming regardless of income or background.
If you are a nonprofit leader, athletic director, or community organizer, this grant is not just another funding option—it’s a chance to transform how your program impacts young people.
Applying successfully requires more than filling out a form. You’ll need to demonstrate alignment with Under Armour’s mission, prepare a strong application, and understand the deadlines and insider expectations.
In this guide, we’ll walk you step by step through eligibility, the application process, deadlines, benefits, challenges, and insider tips so you can maximize your chances of securing support. By the end, you’ll know exactly how to approach the Under Armour grant with clarity and confidence.
What Is the Under Armour Grant Program?
The Under Armour Grant Program is part of Under Armour’s UA Freedom and UA Youth Development initiatives, designed to level the playing field in sports and create opportunities for underserved communities.
While the company is best known for athletic apparel and footwear, its philanthropic arm has become a serious player in community investment.
According to Under Armour’s 2024 Impact Report, the company has invested more than $15 million into grassroots organizations in the last five years. Their grants focus on:
- Expanding youth sports access in underserved communities.
- Supporting schools with athletic equipment and training resources.
- Funding programs that promote health, wellness, and leadership through sports.
- Partnering with nonprofits addressing equity in sports and education.
In my experience working with nonprofits, organizations that position themselves as both community leaders and youth advocates tend to stand out. Under Armour isn’t just funding teams—they’re investing in movements that create long-term social change.
Who Is Eligible for the Under Armour Grant?
Eligibility can vary slightly each cycle, but general requirements include:
- Nonprofits & Community Organizations: 501(c)(3) nonprofits, schools, and recognized community-based programs.
- Mission Alignment: Programs that use sports as a tool for youth development, wellness, or education.
- Geographic Focus: Primarily U.S.-based programs, with some international opportunities in regions where Under Armour operates.
- Financial Stability: Applicants must demonstrate accountability in managing grant funds.
- Impact Potential: Programs that serve underrepresented or underserved youth populations are prioritized.
Tip: In 2025, Under Armour is paying particular attention to applications that highlight girls’ participation in sports, leadership development, and equitable access in low-income neighborhoods.
Step-by-Step Guide: How to Apply for the Under Armour Grant
Here’s a structured breakdown of the application process:
Step 1: Research & Preparation
- Review Under Armour’s current Community Impact page.
- Gather organizational documents (IRS determination letter, budget, program description).
- Collect impact data (number of youth served, demographic details, success stories).
Step 2: Online Application Portal
- Applications are submitted via Under Armour’s online grant system.
- Expect to answer questions on:
- Mission and history of your organization.
- Specific project or program you want funded.
- Budget breakdown (how grant funds will be used).
- Measurable outcomes and impact metrics.
Step 3: Draft a Strong Narrative
Your application should answer these key questions:
- How does your program break barriers in youth sports?
- Who specifically will benefit from this funding?
- How will this grant help create long-term impact beyond the funding cycle?
Step 4: Upload Required Documents
- IRS nonprofit status letter.
- Financial statements or program budget.
- Letters of support or testimonials (optional but powerful).
Step 5: Submit Before the Deadline
Deadlines are typically early spring (March/April), with funding decisions announced in late summer. Always double-check the current cycle’s dates on Under Armour’s site.
Key Deadlines and Funding Cycles (2025 Update)
Based on recent cycles, here’s what to expect:
| Grant Cycle | Application Opens | Deadline | Award Notification | Funding Disbursed |
|---|---|---|---|---|
| Spring 2025 | February 1, 2025 | March 31, 2025 | July 2025 | August 2025 |
| Fall 2025 | August 1, 2025 | September 30, 2025 | November 2025 | December 2025 |
⚠️ Note: These dates are approximate. Always confirm on the official Under Armour Community Grants page.
Benefits of Winning the Under Armour Grant
Receiving a grant is more than just financial support. Benefits include:
- Funding: Awards range from $10,000 to $50,000 depending on program size and scope.
- Equipment Donations: Under Armour often supplements cash grants with athletic gear and uniforms.
- Brand Partnership: Being associated with Under Armour adds credibility and visibility.
- Capacity Building: Grant recipients gain access to UA’s network of coaches, mentors, and training resources.
- Community Impact: Enables nonprofits to expand services, hire staff, or launch new youth programs.
Common Challenges and How to Overcome Them
Many applicants fail for predictable reasons:
- Weak Mission Alignment
- Solution: Frame your work in terms of equity, leadership, and youth sports access.
- Unclear Outcomes
- Solution: Provide measurable metrics (e.g., “We will serve 200 girls ages 8–14 with weekly basketball clinics”).
- Late Submissions
- Solution: Start drafting at least 6 weeks before the deadline.
- Overly Generic Applications
- Solution: Tailor your proposal to Under Armour’s unique values and initiatives.
Insider Tips for a Strong Application
- Tell Stories, Not Just Stats: Include testimonials from kids, parents, or coaches.
- Leverage Local Media Coverage: If your program has been featured in the news, mention it.
- Highlight Partnerships: Show you collaborate with schools, churches, or other nonprofits.
- Keep It Concise: Reviewers appreciate clear, direct writing.
- Plan Ahead for Reporting: Be ready to track outcomes, since grantees must submit follow-up reports.
FAQs: Under Armour Grant Application
1. How much funding can we apply for?
Grants usually range from $10,000–$50,000 depending on need and scope.
2. Do faith-based organizations qualify?
Yes, as long as programs serve the broader community and are not primarily religious in nature.
3. Can individuals apply?
No, only nonprofits, schools, and recognized community organizations are eligible.
4. Is the grant renewable?
It depends. Some programs can reapply annually if they demonstrate strong impact.
5. Does Under Armour fund international programs?
Yes, but priority goes to U.S.-based organizations, especially in cities where Under Armour operates.
6. How competitive is the grant?
Very competitive. In my experience, fewer than 1 in 10 applicants receive funding—but those with clear alignment stand out.
Conclusion: Don’t Miss the Next Cycle
The Under Armour Grant Application is a unique opportunity for nonprofits and community programs to expand their impact, particularly in youth sports and wellness. With award sizes ranging up to $50,000, plus access to equipment, training, and brand visibility, this grant can be a game-changer for organizations committed to equity and access.
But remember—competition is fierce. The nonprofits that succeed are those that align their mission with Under Armour’s priorities, clearly outline measurable outcomes, and apply early.
If your program empowers underserved youth, breaks down barriers to participation, and builds leadership through sports, you are exactly the type of partner Under Armour wants to invest in.
Don’t wait until the last minute. Start preparing your application now, gather your impact data, and refine your story. By doing so, you’ll not only increase your chances of securing funding but also position your organization as a leader in youth development.
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Resources
- Under Armour Community Grants Page
- Aspen Institute – Project Play Report 2024
- IRS Nonprofit Status Search
Suggested Reading:
- Eligibility Requirements for the Under Armour Grant: Who Can Apply and What They Fund
- Step-by-Step Walkthrough of the Under Armour Grant Application Process
- Tips to Strengthen Your Proposal for the Under Armour Community Impact Grants
- Key Deadlines and Funding Cycles for the Under Armour Grant Program
- Success Stories: How Organizations Won Funding Through Under Armour Grants
